AnyMind Group Launches 'Cross-Border Commerce BPaaS Solution' for Kore…

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Business Process Services (BPaaS) integrates self-developed platforms with local country-specific service operations

Support for overseas expansion activities of Korean companies

(National = KTN) Reporter Kim Do-hyung = AnyMind Group, a BPaaS company in marketing, e-commerce and digital transformation, has announced the launch of a "BpaaS (Business Process Service) solution for cross-border commerce" to support Korean companies' entry into the Asia-Pacific region.

According to a recent report by IDC InfoBrief commissioned by 2C2P and Ant Group, the e-commerce market in South Korea, Japan, and Southeast Asia is expected to grow 70 percent from $87.2 billion in 2022 to $148.1 billion in 2027. Among them, the domestic e-commerce market in South Korea is almost saturated, according to the survey.

To help Korean companies take advantage of the growing cross-border commerce market and respond to the strong demand for Korean exports in the Asia-Pacific region, AnyMind Group will launch a "BpaaS" solution for cross-border commerce. The solution utilizes the company's own development platform and established operational services throughout the Asia-Pacific and Middle East, while also utilizing local networks of publishers and creators. This is similar to the service provided by AnyMind Group for the overseas expansion of Chinese companies.

BPaaS is a business model that enhances software as a service (SaaS) and business process outsourcing (BPO) models, providing more flexibility and scalability throughout the business process lifecycle. This is done by providing operational support to automate connections between systems and data within the company and optimize software functions.

AnyMind Group's BPaaS solution provides the following various collaboration models for Korean companies.

· Distribution Model: E-commerce operations and strategies and all activities, including exploring new sales channels, marketing activities and local distributor management, centralized to AnyMind Group

· Entrusted Model: Online store channel management services and import and delivery services such as local registration, licensing and warehouse storage provided by AnyMind Group

AnyMind Group's technology line includes platforms such as e-commerce, marketing, logistics, and customer service. In recent years, AnyMind Group has strengthened its operational expertise and teams across 15 markets, providing local support services for companies to design, develop, implement, optimize, and automate throughout their business processes.

In particular, its flagship product 'AnyX' provides companies with a centralized platform for e-commerce data and operations, which integrates third-party advertising and analysis platforms into e-commerce marketplaces across Southeast Asia and Japan. It also comes with platforms from the AnyMind Group, such as 'AnyLogi' for logistics and 'AnyChat' for customer service. In addition, platforms such as 'AnyTag' for influencer marketing and 'AnyDigital' for digital marketing provide companies with services to access local networks owned by publishers and creators' companies across the Asia-Pacific region.

Regarding the launch of BPaaS, a cross-border commerce solution for the Korean market, Kim Tae-woo, CEO of AnyMind Group's Korean branch, said, "Korea's business environment is suitable for expanding overseas markets. The Korean Wave is receiving strong responses from consumers around the world, and it is time for companies to actively consider using this opportunity to enter overseas markets."

Kosuke Sogo, CEO and co-founder of AnyMind Group, said, "Since entering the Korean market in November 2023, we have seen great potential in the domestic market and great demand for overseas expansion from Korean companies. In addition to growing its business in the Korean market, AnyMind Group can actively support Korean companies' overseas expansion through its independent development platform, local networks across the Asia-Pacific, and market expertise."

Founded in April 2016, AnyMind Group (Tokyo Stock Exchange: 5027) is a business process services company for marketing, e-commerce, and digital transformation. We offer two things: brand commerce and partner growth to brands and companies, publishers, and influencer. Brand commerce provides the business with the company's platform for manufacturing, e-commerce possibilities, marketing, and logistics, while partner growth services provide web and mobile app publishers and influencer and content creators with a platform for monetization and optimization. Partner growth customers can also take advantage of the company's brand commerce offering. AnyMind Group has more than 1500 employees in 22 offices in 15 markets including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, Philippines, Hong Kong, Taiwan, mainland China, Japan, India, United Arab Emirates, South Korea, and Saudi Arabia.

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